Revolution Print and Packaging Blog Infrared Ink image

Infrared Ink

Today, counterfeiting has evolved into a multi-billion-dollar industry. It extends beyond imitation passports and fake handbags, impacting many industries, including multi-vitamins, eyewear, medications, and personal identities.

Brands in various sectors, such as nutraceuticals, cosmetics, direct sales, and food and beverage, face the challenge of combating counterfeiting. Brand protection and integrity are paramount in this battle.

Revolution Print and Packaging wants to help in the battle of brand security. Incorporating infrared ink on your labels offers a powerful solution to combat counterfeit products, protect brands, and ensure consumer trust and safety.

How Infrared Ink Works:

    • Invisible to the Naked Eye: Infrared ink is invisible under normal lighting conditions, making it difficult for counterfeiters to detect.

    • Visible under Infrared Light: When exposed to infrared light, the ink becomes visible, revealing unique patterns, codes, or markings embedded in the label.

    Benefits of Infrared Ink:

    1. Enhanced Security: Infrared ink adds an extra layer of security to labels, making it more challenging for counterfeiters to replicate.
    2. Authentication: Consumers, retailers, and authorities can authenticate products easily using infrared light, helping to identify genuine products from counterfeits.
    3. Variable Data Printing (VDP): Our variable data printing technique utilizes infrared ink to embed unique identifiers or serial numbers in labels.
    4. Brand Protection: By incorporating infrared ink technology, brands can safeguard their products’ integrity and reputation, reassuring consumers of authenticity.
    5. Customization: Infrared ink can be customized with various patterns and designs, allowing brands to create unique and visually appealing labels. Your label design doesn’t have to be compromised to use infrared ink.

    Application Areas:

      • Pharmaceuticals and Nutraceuticals: Infrared ink can be used to authenticate medications and supplements, ensuring consumer safety and regulatory compliance.

      • High-Value Goods: Infrared ink can enhance the security of products such as luxury items, electronics, and high-end cosmetics.

      • Food and Beverages: Infrared ink labels can help verify the authenticity of food and beverage products, preventing counterfeiting and ensuring quality control.

      Implementing infrared ink technology in your label is an innovative approach to combat counterfeit products effectively. We’re eager to demonstrate practical solutions to address this escalating issue in real-world scenarios. Contact us today to see how we can help you tackle this growing problem!