Let’s talk about the parts and pieces that make up a label. When you see a printed label, you don’t think there are many parts. How could there be? It’s just a sticky piece of paper – right? Wrong, well, sort of. The label starts with the substrate or material, either film or paper; both have many options. For this example, we will use paper as our starting point and explain the different parts.
The craft beer market is estimated to be at least $266.3 Billion by 2030. But, with more and more breweries popping up all over the country, how does a small brewery remain competitive? While taste, price, and availability are essential, a cult-like following also helps!